Brand voice
Every draft a Magik Button produces is written against your saved brand voice — your tone, your phrases, your audience — so the work sounds like you on the first pass.
Generic AI writing has a smell. Your customers can tell when the bakery's newsletter was written by the same robot as the dentist's.
LocalMagik keeps a brand voice profile per workspace: how you sound, who you're talking to, the phrases you use, the ones you'd never. When any button drafts anything — a newsletter, a teaser, a brief — the engine composes that profile into the generation, so the first draft arrives sounding like you, not like "content."
Because the profile lives in one place, it works across every button. Fix your voice once and the newsletter button, the social teasers, and next month's new button all inherit it. The more you use LocalMagik, the less editing your approvals need — which is the quiet goal: drafts so close to right that approval takes a minute.
Questions, answered
How does LocalMagik learn my voice?
Your workspace keeps a brand voice profile — how you talk, who you talk to, what you never say. Every generate step composes that context into its drafting, so the voice is applied consistently across newsletters, posts, and briefs.
Do I set it up once or does it improve?
Both. You start with a short setup, and you can refine the profile any time — every button in your workspace picks up the change immediately, because they all draw from the same profile.
Does the same voice apply across different content types?
Yes, with channel awareness — a newsletter, a LinkedIn post, and an X teaser each get channel-appropriate structure, but all of them in your voice.
See it in a button
The fastest way to understand LocalMagik is to run one Magik Button end to end.